Inbranded makes it easy to personalize the content of your email using personalization tags. Personalization tags are placeholders representing a piece of information about your campaign audience and are substituted with the actual information during sending. For example, the tag [name] refers to the audience's name.

1. An opening square bracket "[", representing the start of the tag.

2. The tag identifier eg firstname for the audience first name.

How do personalized tags work

Personalized tags are of the format: 

1. An opening square bracket "[" representing the start of the tag.

2. The tag identifier eg firstname for the audience's first name.

3. An optional default value represented by a slash "/" and a default value eg /dear

4. A closing square bracket "]" representing the end of the tag.

Examples of valid tags include [name], [name/dear], [firstname/friend] etc.

Available tags when sending email

The following is the list of available tags that can be used when sending an email:

1. [name]:  Fullname of the audience being targeted
2. [firstname]: First name of the audience being targeted
3. [lastname]: Last name of the audience being targeted
4. [email]: Email address of the audience being targeted
5. [phone]: Phone number of the audience being targeted
6. [address]: Address of the audience being targeted
7. [unsubscribe]: The unsubscribe URL of the audience being targeted
8. [profileurl]: Profile URL of the audience being targeted
9. [account:firstname]: First name of the user associated with the current account
10. [account:lastname]: Last name of the user associated with the current account'
11. [account:name]: Full name of the user associated with current account'
12. [account:brand-name]: Brand name of the current account'
13. [account:address]: Address associated with the current account'
14. [account:phone]: Phone number associated with the current account'
15. [account:website]: Website associated with the current account'
16. [campaign:subject]: Subject of the current campaign or sequence'
17. [campaign:URL]: URL of the current campaign or sequence'
18. [currentyear]: Four digits current year eg 2020'
19. [currentdate]: Day of the month for the current date ie 1-31'
20. [currentmonth]: Month for the current date ie 1-12'

Add a default value to the tag

To add a default value to the tag, simply add a slash "/" and then the value before the closing square bracket of the tag. Examples are [firstname/dear], [name/Unspecified], [address/no address available] etc.