Understanding nodes; trigger, action, condition, delay

Modified on Thu, 17 Nov 2022 at 11:35 PM

Nodes in a workflow form the building blocks of every workflow.

There are four(4) kinds of nodes in the Inbranded workflow:

  • Trigger
  • Action
  • Condition
  • Delay



Trigger

The trigger in a workflow is the node that defines how your workflow starts. 



Inbranded supports a wide range of triggers ranging from internal triggers to triggers from external services. Triggers in Inbranded workflow include the following:

  1. An audience is added to my account
  2. An audience is added to a segment
  3. An audience generates an image from my campaign
  4. On my audience's birthday
  5. An audience submits a response in my Google form
  6. A webhook is called



Action

The action in a workflow is the node that defines what your workflow does. 



Inbranded supports a wide range of actions ranging from internal actions to actions from external services. Actions in the Inbranded workflow include the following:

  1. Add an audience to segment(s)
  2. Remove an audience from segment(s)
  3. Generate and deliver badge to the audience
  4. Send an email to the audience
  5. Send an HTTP request
  6. Send a message on Slack.



Condition

The condition in a workflow is the node that defines what sets of actions are performed depending on your audience data.



Inbranded supports a wide range of conditions which include the following:

  1. Is the audience in segment(s)?
  2. Does a field match another field/value?
  3. Did the audience open the workflow email?
  4. Did the audience click the workflow email?



Delay

The delay in a workflow is the node that defines the timing of actions performed in the workflow.



Inbranded supports a wide range of delay which include the following:

  1. Delay for a certain period of time.
  2. Delay until a certain day/time.
  3. Delay until a certain date.



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